This is an AI Bayesian A/B test calculator that helps you summarize the results of your experiments.
Enter your prior beliefs and observed data
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The Bayesian analysis suggests strong evidence in favor of variant 1. With a 96.5% probability that variant 1 outperforms the control, the data supports the hypothesis that changing the font increases the click-through rate. The posterior means indicate a small but meaningful increase in clicks from 0.097 for the control to 0.107 for variant 1, consistent with the expected effect of improved readability.